SEO Interview Questions & Answers for Fresher [2024 Updated]

1. What is SEO?

SEO stands for Search Engine Optimization. It is a set of methods used to rank the web page or website in a search engine to increase organic traffic.

2. What are the two types of SEO techniques?

Two Types of SEO techniques are:

1. On Page Optimization
2. Off Page Optimization

3. What you do you mean by On Page SEO?

On the page, optimization is served to optimize the site through page coding

4. Explain the term of Off Page SEO Optimization

Off-page optimization is not regulated by page coding. we do off page activity to create back-links.

5. What is a Search Engine?

A search engine is a web-based software technique which is developed to search and find the relevant information on the World Wide Web. Search engines mostly answer the queries entered by the users and show this list of search results.

6. Tell me few names of the most popular search engines.

The names of some search engines are- Google, Yahoo, Bing, etc.

7. What is the name of Founders of Google?

The founders of Google are Larry Page and Sergey Brin.

8. What is Backlink(Inbound link)?

Incoming links to any other website or webpage are called as Backlink.

9. What is latest Google algorithm update in SEO?

1. Panda
2. Penguin
3. Hummingbird
4. Fred

10. What is Google Hummingbird update?

It was launched on September 2013. It is paying more attention and each word to query to assure that the whole query is taken into account rather than the particular word’s that Gujarat is that pages are matching the meaning of a few words.

11. What are the factors which affect the results of the webpage or website?

a) Quality of Content

b) Number of inbound links & Dofollow links

c) How many times a content is updated

d) The frequency with which your site gets crawled

e) RankBrain

12. Explain Google webmaster tool

Webmaster tool gave by Google from where you can get all information related to your websites such as Search appearance, Search traffic, Crawl information, Security issues, Indexing information and many more details.

13. Give names of few popular Off-page SEO Techniques

• Directory Submission
• Social Media Engagement
• Guest Posting
• Video Marketing
• Business Listing
• Infographics
• Broken link building
• Skyscraper Link Building

14. What is SEO friendly URL?

SEO-friendly URLs is a URL which has proper length and file structure.

15. What are Meta descriptions?

Meta descriptions are HTML attributes providing an accurate description of a web page’s content. These serve as a preview of the web pages on the SERP page list.

Mostly, Meta descriptions contain more than 300 characters and enhance the full value of the web page.

16. What is Crawling?

A crawler is a short program that visits Web sites and reads information about that pages and other information for creating entries for a search engine index. All the engines on the web all have such a program, which is also called “bot” or  “spider”.

17. What is Indexing?

Indexing is a method of adding web pages into Google search base on meta tag you used; Google will crawl and index pages. A no-index tag that you can’t view that into the web search’s index.

18. Give the name of the blogs that you frequently read?

Some popular blogs that refer are:

• Ahrefs
• Backlinko
• Search Engine Land
• SEMRush
• MOZ
• Search Engine Journal

These blogs help to get complete update about SEO trends and news around the world.

19. How do you start keyword research? Which tool will you use to do this?

First of all, we have to decide on topic, which can bring traffic to our website. For that, we brainstorm the search query and used Google trends, Forms, competitor’s sites.

There are some tool Kwfinder, ubersuggest, and Google Keyword Planner to find keywords related to seed keywords and their search volume as well.

20. Explain the term a long tail keyword

A long-tail keyword is a keyword which is made of more than three words. Long-tail keywords are used to target certain demographics rather than mass audiences.

21. What is the meaning of a No-Follow link?

“Nofollow”  term tell search engines “Don’t follow links on this page” in other words “Don’t follow this specific link.”

The No-follow link properties are structured in the following ways:

<a href=”http://www.example.com/” rel=”nofollow”>Anchor Text</a>

22. Explain the term XML Sitemap?

An XML sitemap is a bit of Extensible Markup Language (XML), in the machine-readable format consumable by search engines and other data-crunching programs like feed readers. XML sitemaps stores information about one thing: the URLs that make up a site.

23. What is error 404?

A 404 page is the webpage which displays notify the user who tries to access a page that is unavailable. The 404 error tells the server about where the page should reside has been contacted but that the page does not exist at that specific web address. 404 errors can result when pages or files are moved or deleted or when URLs are mistyped.

24. What is 301 Redirect and when would you use it?

301 is HTTP status code for Move Permanently. It is used when you decide to move all content to new webpage or website.

25. Explain the term, Canonical Tag?

Canonical tags in SEO are a representation of the master pages of a specific website. Whenever search crawlers re-index any web page they create a copy of that web page to store it into their database which may create an issue of content duplicity within the website. In order, to avoid this issue, canonical tags are used.

26. Tell me the importance of Google Analytics

Google Analytics is a web analytics service offered by Google. It allows site owners to tracks information about website traffic coming in their site. Google started this service in the year 2005.

27. What is Classified Submission?

Classified submission is an important way to publish the ads for product and services. It helps to increase referral traffic and backlinks. Generally, classified websites are not used for backlink because the time of classified post is maximum 90 days.

28. What is RSS Feed?

RSS is a web feed which allows web users to access and update their content in a computer-readable format. These feed the user to keep track of many different websites in a single news aggregator.

29. What is Keyword proximity?

The keyword proximity is a term which refers to tell about the distance between the search term’s keywords. For example, a website contains the keywords that make up the search term “surgeon in London” in the heading “Your professional surgeon in London, your personal surgeon in Lonon.”

30. Name of some popular SEO Tool.

1. Google Search Console
2. Ahrefs
3. SEMRush
4. KWFinder
5. Screaming Frog
6. Majestic
7. Google Analytics

31. What is AMP?

AMP stands for Accelerated Mobile Pages. This helps to quickly load your website pages by slashing heavy HTML and JavaScript code so that the page loads very fast.