14 Best Keyword Research Tools for SEO in 2020

In this detailed post, we will find the world’s best keyword tools…

…and help you choose the best one for you.

Why is Keyword Research Important in SEO?

Keyword Research is the foundation of SEO. It is one of the most important parts of SEO. 

Choosing the right keyword is not always easy, you do not know if the given keyword will work for you.

Thankfully, there are many tools available that can help you find which keywords are best for your overall SEO and marketing strategy.here is mainly two way of Keyword research:

  1. Seed Keyword method: find new Keyword using seed Keywords
  2. Competitor based: Using a competitor’s domain or URL Find proven keywords that already drive traffic to your Competitor.

In this particular tutorial, I have covered both types of Keywords tools. Most of these keyword research tools are paid and only a few of them are free.

This is a list of the 15 best keyword research tools in 2020.

  1. SEMrush  (SEMrush 7 days trial)
  2. KWFinder (20% Discount Link)
  3. Ahrefs (Offers 7 days trial for $7)
  4. SECockpit
  5. LongTailPro ( Exclusive 30% Off )
  6. SpyFU
  7. Google Keyword Planner
  8. Google Search Console
  9. WMS everywhere 
  10. Keywords Everywhere
  11. KeywordTool.io
  12. Ubersuggest
  13. Answer the Public
  14. Moz

Best Keyword Research Tools 

Here is the list of Keyword research tools listed below:

 1)  SEMrush

SEMrush is not a just keyword research tool; It can also track the keyword strategy used by your competition, an SEO audit of your blog, look for backlinking opportunities, and more.

To use SEMrush just enter a seed or main keyword in the top search box. 

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as you can see in the image above.

  1. In this box, you can see the search volume of a specific country, SEO competition, CPC, and PPC competition.
  2. Total Global search volume and country-wise search volume list.
  3. Overview of total search results and google trend data
  4. In #4, 5, and 6 sections you can find keyword ideas related to the main keyword.

When we search “Keyword research” on google, you can find your competitors we pick a moz.com and search in the top search bar.

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As you can see in the image above. We can find 211.7k Keywords which already drive traffic to your Competitor. 

You can analyze every page of competitors and find new opportunities to drive traffic to your website.


Pro $99.95/month

Guru $199.95/month

Business 399.95/month

SEMrush is an easy-to-use keyword research tool that provides all the keywords you need to create the most profitable SEO or PPC campaign.

2) KWFinder

KWFinder incorporates both traditional and competitive keyword research to help you find long-tail keywords with low SEO difficulty.

In KWFiner Keyword research was done in 2 way

  1. Search by keyword
  2. Search by domain

Let look one by one,

Search by Keyword

You just need to enter the main keyword related to your website or your niche.

First, go to KWFinder and enter your keyword, select location and hit the Find Keyword button.

In our example, we search for Facebook automation.

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You’ll see up to 700 keyword suggestions.

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Here you can see three option to find more keywords

Related Keywords: this is the main feature of Kwfinder it retains hundreds of related keywords based on the search keyword.

Auto-complete: this is generating keywords using phase match from Google API, you will see suggestions that contain your searched keyword.

Questions: using this feature KWFinder finds related questions, which are people mostly search for your keyword.

Here we can find Facebook auto poster has 590 search volume in united states which are low SEO difficulty.

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Let’s look at the Search by domain feature.

Search by domain

  1. Just enter the domain or URL of your competitor.
  2. Select one of the locations
  3. Click on the green arrow

In this case, we used pilotposter.com which rank #1 for Facebook auto poster keyword.

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Using this feature, we can find all keyword of our competitors. 

SEO Difficulty for Keywords

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Keyword difficulty is KWFinder’s feature which shows how Difficult to rank for the keyword.

The calculation is based on the selected metrics by Moz, Majestic and our know-how, namely:

  • Domain Authority
  • Page Authority
  • Citation Flow
  • Trust Flow

Keyword Difficulty is indicated on a scale from 0 to 100. The lower the value, the easier it is to rank for the keyword on the 1st SERP.

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10 Days Free Trial 

Mangools Basic $49/month

Mangools Premium $69/month

Mangools Agency $129/month

3) Ahrefs 

Ahrefs is one of the most popular SEO analysis tools used to prepare audit reports, backlink analysis, URL ranking, competitive analysis, keyword research, and many more.

In Ahref you can find keywords for ten different search engines, including Google, YouTube, Amazon, Bing, Yandex, Baidu, etc.

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Ahref keyword tool is very simple and easy to use. You can find and prioritize the best keywords using a variety of filters

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Ahrefs is one of the best tools available in the market. And one of the biggest databases after Google search engine. So its data of backlinks, traffic, and keyword volume is more accurate than other SEO tools

Site Explorer

Using site Explorer you can view and analyze how your competitors are performing in organic and paid search.

In site explorer, as the name suggests there are lots of reports in the site explorer. You can check in the right sidebar. There are a ton of educational materials on her blog and youtube channel how to use these reports and take action.

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7-day Trial for $7

Lite $99/month

Standard $179/month

Advanced $399/month

Agency $999/month

Ahrefs Standard plans enough for a small and Medium size company.

4) SECockpit

SEcockpit is one of the most advanced keyword research tool in the market. This tool is created by SwissMadeMarketing for SEO Professionals.

This is not for individuals who are just starting out with their own website or online business.

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SEcockpit finds low competition keywords data from all sources, analysis based on different SEO factors, and finds good keywords that are easy to rank in your niche.220.

SECockpit Pricing

PERSONAL $39/month

PRO $59/month

AGENCY $99/month

5) LongTailPro

LongTailPro is a keyword research tool that helps you quickly find low competition keywords for your website.

In particular, the tool is built for people doing SEO (search engine optimization) but it also helps in PPC.

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With Long Tail Pro, you enter a seed keyword and get up to 400 long-tail keywords within seconds.

In Competitor Keywords mode, you check a competitor’s page or domain URL find keyword strategy used by your competitor.

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Monthly Starter $37 / month

Monthly Pro $67 / month

Monthly Agency $147 / month

6) SpyFU

If your Targeted country is the United States and the United Kingdom then this is the most affordable and advanced tool for keyword research, SEO, and PPC ads.

You just need to enter a keyword in Keyword Research Tab and SpuFU finds all related keyword and Data. you can see the top 8 different tools for different purposes.

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For Cometiotor based keyword research you need to enter competitors in SEO Research.

We enter Moz.com 

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And find all reports related to our competitors, here in SEO Research you can find 9 different reports. SEO keywords and top Pages is one of my favorite reports. 


BASIC  $39/month

PROFESSIONAL $39 for 1st month & $78/month thereafter

TEAM $299/month

7) Google Keyword Planner

Google keyword planner is a free* tool. This is mainly used for the PPC campaign but we can use it for keyword research for our website. To access this tool you need to run ads in google search. Then it will show keyword search volume data.

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This is the most reliable data source of keyword and its search volume


It is a Free Tool. you just need to run ads in google to use.

8) Google Search Console

This is not a Keyword Research Tool but it is a gold mine of the keyword.

In performance reports we can find keyword ranking for a particular page.

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We find the keyword top 10 * in  India ranking 11.6, so we optimize the article according to this keyword and we ranked increased to 4.9 positions.


It is Completely Free.


9) WMS everywhere 

WMS Everywhere browser extension is the easiest tool to uncover search volume, CPC, and Related keywords.

Using this free tool you can Research keywords inside Google Search.

You just need to add in extension in your browser and signup with email id.

And just enter a keyword in google search.

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You get keyword suggestions in related keywords and what people also search for a section.


It is Completely Free.

10) Keywords Everywhere

Keywords Everywhere is a browser add-on for Chrome & Firefox that shows search volume, CPC & competition. It isn’t just for Google but also works on the 15+ website.

To find search volume install the Keywords Everywhere browser addon.

After you install the API key, you will need to purchase credits to see volume data.

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You can be used with different keyword tools like AnswerThePublic, Soovle, and  KeywordShitter.


Keywords Everywhere work on Credit mode:l 1 Credit = 1 Keyword. You can buy credit to load data.

100,000 credits just at $10

500,000 credits just at $50

1,000,000 credits just at $100

2,000,000 credits just at $200

$5 million credits just at $500

10 million credits just at $1000

11) KeywordTool.io

Keyword Tool is online keyword research tool that uses Google Autocomplete to generate hundreds of relevant keywords for any topic.

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This Online tool shows exact search volume and Google Trends data.


Pro Basic $89 / month

Pro Plus $99 / month

Pro Business $199 / month

12) Ubersuggest

Ubersuggest is a SEO tool generating new keyword ideas and search volume. Ubersuggest was recently acquired by entrepreneur Neil Patel, who has since expanded the features.

Just need to enter a keyword and select country.

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It is a good tool for beginners and you can access some data for free just need to sign in with google.


Neil Patel Play masterstroke in Pricing, different pricing in different countries based on spending money, and in local currency. Pricing may be different in your country.

Individual $29 USD/month

Business $49 USD/month

Enterprise $99 USD/month

13) Answer the Public

Answer the Public is a beautiful and awesome tool for finding keywords that people actually search and ask in forms. It is displayed in a graphical manner and it looks very beautiful.

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Free Limited daily searches

Monthly $99/month

Annual $79/month

14) Moz

Moz is one of the popular seo tools.  Moz Keyword explorer is very less feature as compared to other tools. But is keyword data is very accurate.

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MEDIUM $149/mo

LARGE $249/mo

PREMIUM $599/mo


Some of the tools are not only for keyword research they are also used for other SEO tasks.

So before choosing the tool first try that tool and find that that tool fits your needs.

Here is a list of 14 best free and paid keyword research tools. Now is your turn 

Any good keyword research tools I missed?

Or any question about keyword research tools.

Let me know in the comments below.

3 thoughts on “14 Best Keyword Research Tools for SEO in 2020”

  1. Disclosure: Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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